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Episode 4: The Controversy of AI in Digital Marketing: Mari Smith's Mixed Feelings and Concerns

Updated: Feb 6


Get ready to uncover the secrets behind the integration of artificial intelligence (AI) in the digital marketing industry in our captivating podcast episode! Join us as we dive into an exclusive interview with the legendary Mari Smith - a digital marketing expert with over 25 years of experience.


Gain invaluable insights into the incredible impact of AI on the industry, including its benefits, concerns, and ethical considerations. Discover how AI is transforming content creation and why policies and ethics in AI development are crucial.


But here's the twist - despite the rise of AI, Smith reveals a hidden truth that AI can never replicate the human element of genuine care and empathy. Prepare to be inspired as she shares strategies to embrace your unique value and cultivate personal connections amidst AI advancements. Learn the importance of transparency and integrity in avoiding plagiarism when using AI-generated content.


Don't let the fear of job loss hold you back! Smith empowers marketers to adapt and pivot, tapping into their inner intuition and authority while staying aligned with the human connection. Uncover her optimistic outlook on the future, where genuine human relationships will always drive the need for personal connections and community building.


Key Takeaway:


  • Witness the rapid advancement of AI, as it poses a potential threat to replace jobs in digital marketing.

  • Embrace the changing landscape, skill up and diversify your knowledge to thrive amidst the AI revolution.

  • Discover the irreplaceable power of in-person networking and authentic connections, guiding individuals in the digital marketing space to pivot and uphold their unique human value that AI can never match


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